Other Tools

Cellular Phones

  • With cell phones PR professionals can be available anytime at anyplace.
  • Conducting business while driving: a cellular system has interlocking low-power transmitters; as a motorist moves from one zone to another, calls from the car are switched by computer into the next zone, permitting continuous nonfading conversations.
  • Safety and etiquette are increasingly important objectives in public service announcements from cell phone companies due to accidents.
  • In health -care PR, cellular phones are being used to provide treatment reminders and to organize activist and support groups.
Personal Digital Assistants
  • Many smart phones such as Blackberry, ect. provide portable management of traditional information such as calenders, contacts, new business functions.
  • They also offer Web browsing and Instant Internet (IM) messaging capabilities.
  • Advances wristwatchees can download personal data from a personal computer.
Memory:The CD/R/RW, DVD-R/RW, and Flash Memory

  • These multimedia versions offer enormous capacity for message delivery in PR.
  • CDs and DVDs can store up to 300,000 pages of text, color pictures, and graphics can be stored on a single DVD or CD.
  • This can be used up for backup in case of a computer crash.
  • Because of their high storage capacity , CDs and DVDs have the common "coinage" in Public Relations firms for the transfer of Web pages, graphics, and entire publications among account or project team members.
  • Public Relations Practioniers should have the need for tangible communications products in mind when deciding how much information to provide exclusively in digital form.
  • Many corporations distribute information to specific target audiences by using CD or DVD.
  • Examples of CD potential include:
  1. Yale University Press issued a disc called perseus and included 25 Volumes of greek text with English Translations , a 35,000 greek dictionary and 6000 photos.
  2. A computer game in Norway to enhance appropriate interaction and respect between boys and girls by a public health effort.
  • Informational brochures can be placed on discs and mailed to specific audiences, like Buick mailed 20,000 disc to the users Apple personal Computers to tell them about its new model.
  • Agencies can used CD business card to present all collateral materials about the firm as well video, and audio clips.
  • Up to 600 megabytes of informationcan be places in a small circular CD that fits in the tray of the computers CD-ROM drive.
  • Disc are being supplanted by flash memory sticks the size of a five- pack gum that plug into USB port of most modern computers.
  1. USB memory sticks are very portable external hard drives that hold enormous amount of data.
  2. They can be used as backup for files such as multimedia presentations and photo layouts to clients.
  3. Files can be viewed by a client and then returned on a flash memory to the original machine.
Electronic Blackboards
  • A person can write on a whiteboard with a liquid marker during a presentations and the image on the whiteboard is then electronically scanned so that it can be saves or printed for future reference.
  • The electronic whiteboard image also can be transmitted to Webconference participants in real- time or after a presentation is complete.

Blogs and Moblogs
  • The term 'blog' is a contraction of two words, "Web" and "log."
  • a blog is a regularly online diary that also features links to news items and stories on the Web.
  • The individual running the site is called a blogger.
  • Some bloggers are professionals.
  • Moblogging using cell phones with cameras is the latest rage.
  • A blog also serves as a public forum for active give- and take with the blogger.

Satellite Transmissions
  • Information travels through a ground "uplink" station to a trasponder pad on a satellite. Then, bounced back to a receiving dish on the ground and sent to the destination computer.
  • Info. can be transmitted at rates about 160 times faster than land lines.
News Release Delivery
American companies deliver news releases electronically to large newspapers.
  • Difference between news release delivery firms and traditional news services:
-Newspapers, radio, and television stations pay large fees to receive the reports of the news services, which maintain staffs of editors and reporters to gather, analyze, select and write the news in a neutral style.
-News release delivery companies are paid by creators of news releases to distribute the news releases to the media, who pay nothing to receive them.
  • Releases transmitted by satellite tend to receive closer, faster attention from media editors than those arriving by mail.

Large companies that distribute the news release through satellite
  1. Business Wire
  2. Pr Newswire
Video & Audio News Release Distribution
  • Also called teleconferencing
  • Groups of confereees can communicate without traveling to long distances through one way video and two way audio(Direct Broadcast Satellite

Slow Scan Conference-transmission of still pictures or slides over a telephone circuit between conference points, with voice transmission over a seperate line.

Webconferencing- users with cameras and microphones mounted on their computers can engage in an internet version of videophone.
  • used for interactive webcasts; participants can asks questions through email.

Satellite Media Tours- person is stationed in a TV studio and TV reporters interview them from their homes studios